Likes and followers can be inflated on Facebook and Instagram. I only have 77 likes on my pawngame.com profile, and I want more. I think that the administrators should offer followers and likes to sell, that way players can increase their popularity.
Not sure what you're saying, but in Pawn Tactics 2 we'll use social media follows / likes as free advertising. Eg following pawn tactics on social media will give you some non-crucial unlock on your account.